top of page

Resume

Experience

Aug 2021 - Present

Digital Marketing Manager

Seng Cars World Sdn Bhd

Kajang, Malaysia.

  • Implement short-term marketing by generating marketing-qualified leads (MQL) monthly through running ads via Facebook ads manager, and third-party platforms such as Mudah, Carlist, etc. 

  • Team up with the sales team, we successfully achieved new sales records by setting a new milestone for the company, with approximately 1,300 vehicles sold up until July 2022. 

  • Plan and execute all digital marketing, including Facebook Ads, Instagram Ads, LinkedIn Ads, Google ads, SEO/SEM, email marketing by Mailchimp, and keeping company social media sites active. 

  • Successfully plan and implement a long-term marketing strategy by developing a new business plan with a B2B Corporate Solution to improve company brand awareness and most importantly generate leads automatically throughout the sales journey. 

  • Generate corporate leads by running ads via Facebook Ads Manager, Linkedin Ads Manager, Whatsapp Marketing, and Email Marketing via Mailchimp. 

  • Implement Partnership marketing by collaborating with other vehicle-related companies to boost the value and bring the most potential to all parties. 

  • Build strategic relationships and partner with key industry players, agencies, and vendors. Eg. Branding team, web development team, media partners such as SinChew, Metamedia, Freakout, Radio FMs, etc. 

  • Hands-on graphic design using Adobe Photoshop and Illustrator to prepare monthly collateral, including social media visuals, ads visual, print, billboards ads, etc. 

  • Prepare short and seasonal videos by developing a video storyboard and script followed by scheduling a pre and post-production timeline for the team to meet the tight deadline. 

  • Identify and summarize existing business operation loopholes and implement a new digital solution to enhance and improve the overall workflow. 

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract insights for future campaign development and go-to-market strategies, 

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Sep 2020 - Jun 2021

Marketing & Business Development Manager

CSI Leasing, INC.

Kuala Lumpur, Malaysia.

  • Develop marketing strategies and tactics to get the word out about CSI Leasing Malaysia and drive qualified leads (MQL & SQL).

  • Plan and execute all digital marketing, including Facebook Ads, LinkedIn Ads, email marketing, and keeping LinkedIn Page active. 

  • Generate B2B marketing qualified leads via email marketing and LinkedIn ads. 

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

  • Produce engaging visual content to attract and converts our target groups. 

  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly. 

  • Build long-term relationships with new and existing customers. 

  • Increase the contract amount of existing customers by providing new services.

May 2018 - Aug 2020

Marketing Manager

Brewing Hot Sdn Bhd

Kuala Lumpur, Malaysia.

  • Led the execution of all client's marketing Campaigns (Online & Offline) from start to finish, leveraging internal support and driving collaboration. 

  • Plan and execute all digital marketing, including Facebook Ads, Instagram Ads, LinkedIn Ads, SEO/SEM, email marketing, and social media management. 

  • Supervised creative/production team, developed creative briefs, and guide creative direction to meet objectives for all advertising (online & offline) including print, digital, and video assets. 

  • Coordinating marketing strategies with the sales, financial, and production departments. 

  • Generating new potential leads for the agency via Facebook ads, Instagram ads, LinkedIn ads, and the networking platform BNI. 

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. 

  • Hands-on Monthly content planning and creation. (Marketing Content, Graphic Design, and Website Development) 

  • Bring traffic to the client's e-commerce store and successfully convert approximately 300 to 350 new customers monthly. 

  • Hands-on Graphic Design such as Facebook & Instagram Poster, Web Banner, Logos, and etc. 

  • Hands-on WordPress Website Development such as Landing Page, Corporate Website, and E-commerce. 

  • Optimize and Monitor Digital Marketing Activities for all Client’s business accounts. 

  • Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space. 

  • Preparing monthly performance reports for existing clients.

Jul 2013 - Jun 2018

Marketing Manager

Priniq Solutions Sdn Bhd

Kuala Lumpur, Malaysia.

  •  Supervised the Marketing and Creative Department in order to meet tight deadlines and provide solutions to our clients. 

  • Develop and execute revenue growth sales strategies and business plans to demonstrate pipeline growth. 

  • Target new business effectively by communicating with high-level decision makers to seal the business deal. 

  • Follow up with incoming prospect leads, initiate the sales process, and qualify leads for new business opportunities. 

  • Lead the execution of marketing Campaigns (Online & Offline) from start to finish, leveraging internal support and driving collaboration. 

  • Execute all digital marketing, including Facebook Ads, Instagram Ads, SEO/SEM, email marketing, and social media management. 

  • Design, build and maintain our social media presence. 

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

  • Assist in coordinating and participating in client meetings, calls, and presentations. 

  • Customized Website Development WordPress Development - Landing Page, 

  • Corporate Website and E-commerce. Cross-Platform Website Design 

  • Wireframe and Mobile Apps Design 

  • Graphic Design such as Facebook Poster, Web Banner, Logo creation and etc. 

  • Corporate Identity, Brand Identity, company profile, and Business Proposal Preparation.

Mar 2011 - Nov 2012

Core Network Engineer

ZTE Corporation

Kuala Lumpur, Malaysia.

  • Project Implementation and technical control of its suppliers or partners. 

  • Level 1 / Level 2 technical support service to the customers independently or with a support section. 

  • Maintain Core Network Component Vendors to create CLWR specific Service and Application Roadmap. 

  • Maintain internal Core Network Engineering Team. 

  • Conduct background in IP/Layer 2/Layer 3 networking, LAN/WAN, and WiMAX network architecture. 

  • Handle onsite survey, installation, testing, commissioning, and maintenance of GSM/CDMA equipment. 

  • Extend technical support to customers through remote and on-site troubleshooting. 

  • Offer technical solutions and hands-on support on GSM/CDMA and NGN products.

Education

2009 - 2011

Nottingham Trent University

Bachelor's Degree in Software Engineering

Degree Level

United Kingdom (UK)

2007 - 2009

KBU International College (KBU)

Diploma in Information Technology

Diploma Level

Malaysia (MY)

Professional skillset

Omni-Channel Marketing

Website Design & Development

Graphic Design (AI/PS)

Project Management

Languages

English (Fluent)

Malay (Fluent)

Mandarin (Fluent)

Cantonese (Fluent)

Postnominal1.jpg
Badges.jpg
bottom of page